The Play Process / Introduction / 6 Steps
Case Studies / Under My Bed / Rhyming Slang / Fat Type
Extras / The Wall / Download / About Me


Introduction


Design is fun. Go ahead and say it aloud: “Design is fun.” Sometimes having fun when designing feels like a foreign concept, something said by those not truly in-the-know about the complexities of design and the gutclenching amount of work (abuse?) designers are dealt. But breathe deeply, repeat that phrase as air expands your lungs, and realize there’s
some truth there.


This play process takes the traditional way of designing and flips it around.

  Picture me and you beside the pool, the sun not too high in the sky, and I
turn to you and say, “Here’s a process that shows designers how to make form first which encourages experimentation.” This play process takes the traditional way of designing and flips it around. Instead of the final step
being form derived from concept development, my process starts with
form. You begin with one graphic thing of your making and just build on
it until content occurs simultaneously.

This manual outlines a play formula that has no firm direction, no concrete deadline to drag it down. It’s organic. Yet the final creations will always prove surprising and inspiring, and the only thing to do is make something. The act of making is a creative jump-start to generate ideas. Take this
base process, work it until it becomes yours, and go design already!